Should You Refresh, Retire, or Hold a Decaying Page?
Quick Answer: A traffic drop is a signal to investigate, not an instruction to rewrite. Before touching a page, compare equal-length periods in Google Search Console across clicks, impressions, click-through rate, and average position, then rule out stronger explanations like seasonality or a weaker search snippet. Altiv.AI's Content Recovery method resolves to one of five routes - refresh, consolidate, retire, hold, or route elsewhere - chosen from evidence, not instinct.
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