Before you begin

Observation is not attribution

AI Overview and Generative UI presence can be measured. Neither proves which clicks were lost.

30 minNo codeAI feedback included

What you'll do

  • Keep page, periods, search type, country, and device comparable.
  • Record the exact AI surface and dated observation scope.
  • Preserve the strongest alternative explanation.
  • Verify action completion separately from search outcomes.

Choose your path

Still to do: watch the video and pick a path.