Get Cited by ChatGPT and Perplexity - Build Your GEO Action Plan
The problem
An AI audit is advice. Your editor needs decisions.
AI can produce plausible scores and rewrites, but it can also omit required parts, use unsupported claims, or refer to evidence that is not present. In this Play, you interpret the audit and decide what is safe and useful enough to enter the plan.
Audit without judgement
AI-suggested areas are advisory. You choose the three areas that best fit the page and context.
Rewrite without evidence
A plausible replacement may still invent a fact, guess a date, or refer to missing content. The platform validates the complete set before it enters the plan.
Plan without handoff detail
An editor needs the exact target, current text, complete replacement, effort size, and rationale for every fix.
The method
Citation readiness comes from evidence, structure, and clear decisions
This framework helps you make a page easier to interpret and gives an editor a complete action plan. Whether an AI system later cites the page also depends on implementation, crawling, indexing, retrieval, and the external system.
8
citation-readiness criteria
3
equal-priority focus areas
1
implementation-ready plan
How it works
Six decisions from evidence to action plan
This framework helps you make a page easier to interpret and gives an editor a complete action plan. Whether an AI system later cites the page also depends on implementation, crawling, indexing, retrieval, and the external system.
1. Confirm the brand context
Check the brand, audience, and supported claim that frame the audit.
2. Capture the exact page evidence
Confirm the published URL, title, and faithful excerpt. Any visible date remains part of the captured page evidence.
3. Interpret eight criteria
Read all eight scores and the three page-grounded advisory observations while the platform calculates the total and band.
4. Choose three focus areas
Select three areas that matter to you. They have equal priority, and your choice may differ from the AI advice.
5. Generate a validated fix set
Generate one action for each selected area. The complete set enters the plan automatically only after validation.
6. Review and submit the plan
Use the bounded review to correct a grounded issue, re-review the current revision, and submit the exact plan for evaluation.
What you will create
GEO Action Plan
A traceable handoff containing three validated fixes for areas the learner selected.
FAQ
Frequently asked questions
What is a GEO citation audit?
A GEO citation audit checks how clearly one page presents direct answers, credible sources, structured information, specific facts, relevant language, freshness signals, clear entities, and unique insight or data. The audit turns those findings into decisions for an editor-ready action plan.
How do I optimise content for citations in ChatGPT and Perplexity?
Start with the exact page evidence, assess it against the eight citation-readiness criteria, choose three focus areas, and turn each one into a complete supported change. This improves citation readiness, while the external AI system still decides what it retrieves and cites.
How is GEO different from traditional SEO?
Traditional SEO focuses on discovery and visibility in search results. GEO focuses on making content clear, supported, and usable in generative answers. The practices overlap, so one page can be improved for both search visibility and AI citation readiness.
What should a GEO Action Plan include?
It should identify the page and brand context, show the audit evidence, name three learner-selected focus areas, and define an exact target, current text, complete replacement, S, M, or L effort, rationale, and advisory projected lift for every fix.
Does completing this Play guarantee that an AI system will cite my page?
No. It certifies the quality and integrity of your action plan. Citation also depends on implementation and external systems that this Play does not control.
Can my three focus areas differ from the AI suggestions?
Yes. The AI suggestions are advisory. Your three confirmed choices are authoritative, have equal priority, and are not ranked by click order.
What happens if the page is already strong?
Continue with an honest advisory audit. A criterion may be marked Strong as-is, and a suggested refinement may be contextual or subjective. The AI must not invent a defect or promise a score increase.
How does the audit assess freshness without separate date fields?
It uses only visible date or recency evidence contained in the faithful page excerpt. If the page does not show that evidence, the audit must not invent it.
What if an AI proposal is incomplete or unsupported?
The whole proposed set is quarantined as an operator defect and Step 6 remains blocked. Retry generation; an incomplete set never becomes learner work or enters the plan.
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